Recommendations of Ads Text (Writing and Visual) that Can Break the Myth: A Lot of Luck of Having Many Children in Indonesia: The Combination Between Semiotic and Sociological Analysis

Muhamad Gibraltar M.Si

doi:doi:10.11648/j.hss.20150302.11

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Recommendations of Ads Text (Writing and Visual) that Can Break the Myth: A Lot of Luck of Having Many Children in Indonesia: The Combination Between Semiotic and Sociological Analysis

Muhamad Gibraltar M.Si

Published in Humanities and Social Sciences (Volume 3, Issue 2)

Received: 4 January 2015 Accepted: 29 January 2015 Published: 13 February 2015

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Abstract

The Purpose of this study was to design the advertisement consists of the counter myth: A lot of Luck of having only two children (Hanya Mempunyai Dua Anak, Banyak Rejeki) that able to break the “Myth”: A lot of luck of having many children (Banyak anak, banyak rejeki) in Indonesia. Moreover, this ads must contain the counter myth: A lot of luck of having two children (Dua Anak, Banyak Rejeki). Afterwards, the myth was transformed into writing and view text using the concept of new poetry, and figure of speech (comparison, and confirmation). Also, the myth was treated into the visual text using the semiotic theory of Roland Barthes, combined with other theoretical frameworks such as The Concreteness of Signifier and Signified, Camera Movement (Arthur Asa Berger), Barker (Color Theories), Darmaprawira and Mas Dian (Local Color Theories), and Mark L. Knapp (Nonverbal Communication). Moreover, There are two kinds of findings at this applied research: the first finding is about the new poetry for the writing ad text, composed by the several figure of speeches, such as: Hyperbole, Anthropomorphism, Personification, Metonymy, and Repetition, and the thought from C. Wright Mills of The Sociological Imagination. Then, the poetry will be equipped with the sixteen scenes (including the recommended duration of time) of visual texts, equipped with the semiotic theory of Roland Barthes, and (again) the Sociological Imagination of C. Wright Mills.

Published in	Humanities and Social Sciences (Volume 3, Issue 2)
DOI	10.11648/j.hss.20150302.11
Page(s)	64-74
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2015. Published by Science Publishing Group

Keywords

Myth, Counter Myth, Semiotic, Sociological Imagination

References

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[2]	Bonasir, Rohmatin. Ancaman Ledakan Penduduk.http://www.bbc.co.uk/indonesia/laporan_khusus/2010/07/100706_population1.shtml. July 8th 2010. Accessed at 28/12/2014
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[4]	Denzin, Norman K. (1991). Images of Postmodernity: Social Theory and Contemporary Cinema.London: SAGE PUBLICATIONS. Dian, Mas. (2002). Pengaruh Warna dalam Feng Shui. Jakarta: PT. Elek Media Komputindo.
[5]	21. Tahun Lagi, Terjadi Ledakan Penduduk di Jawa Barat. http://www.tribunnews.com/metropolitan/2014/09/20/21-tahun-lagi-terjadi-ledakan-penduduk-di-jawa-barat . Accessed at 28/12/2014
[6]	Gibraltar, Muhamad. (2014). Viewers Interpretation of Myth: The Semiotic Analysis of the Natural Extract Fiber Brand X Commercials Aired On Televisions From 2009-2011. Journal of Humanities and Social Sciences, Science PG, July 10th, 2014.
[7]	Gibraltar, Muhamad (2014). Comparison Between Interpretation of Viewers in Cultural and in Industrial Cities on The Myth: A Semiotic Analysis of the Indonesian Action Film The Raid 2: Berandal. Journal of Humanities and Social Sciences, Science PG, Sebtember 10th, 2014.
[8]	Gibraltar, Muhamad (2014). A Semiotic Analysis of The Video Music: “Indonesia Bangkit”: Comparing Audience Interpretation. Journal of Humanities and Social Sciences, Science PG, October 30th, 2014.
[9]	Gibraltar, Muhamad (2014). Gamers Interpretation of Myth: A Semiotic Analysis of the Local Video Game: The Battle of Baratayudha. International Conference of Business, Management, and Social Sciences, Grand Inna Kuta Bali. Conference Procedings.
[10]	Gibraltar, Muhamad (2012). Interpretasi Pemirsa Terhadap Penanda dan Petanda (Analisis Semiotika Iklan Sari Serat Alami Merek X di Televisi antara Tahun 2009-2011). Jakarta: Magister Ilmu Komunikasi UI.
[11]	Gibraltar, Muhamad (2014). Analisis Wacana Iklan Nutrilon Royal 3: Life is an Adventure Hingga Rekomendasi Teks Iklan Tandingan Berbentuk Puisi Baru Menggunakan Semiotika Roland Barthes, Dalam Rangka Mematahkan Mitos Susu Formula Lebih Baik Dibandingkan Dengan ASI. Bekasi: President University.
[12]	Jhally, Sut. (1990). The Codes of Advertising: Fethisism and The Political Economy of Meaning in The Consumer Society. New York: Routledge.
[13]	Ledakan Penduduk di Indonesia Tahun 2035, Bonus atau Ancaman. http://www.gatra.com/nusantara-1/nasional-1/59572-ledakan-penduduk-indonesia-tahun-2035,-bonus-atau-ancaman%E2%80%8F.html . Accessed at the 28/12/2014
[14]	Schwab, Victor. How to Write A Good Advertisement: A Short Course in Copywriting. California, 1962.
[15]	Sarumpaet, Toha (2002). Apresiasi Puisi Remaja: Catatan Mengolah Cinta. Jakarta: PT. Gramedia Widiasarana.
[16]	Sulasmi, Darmaprawira. (2002). Warna: Teori dan Kreativitas Penggunaannya: Edisi Kedua, Bandung, Institut Teknologi Bandung.
[17]	Sobur, (2009), Alex. Semiotika Komunikasi. Bandung: PT. Remaja Rosdakarya.
[18]	Sunarto, Kamanto. (1993). Pengantar Sosiologi. Jakarta: Lembaga Penerbit Fakultas Ekonomi Universitas Indonesia.
[19]	Wibowo, Indiwan Seto Wahyu. (2011). Semiotika Komunikasi: Aplikasi Praktis Bagi Penelitian dan Skripsi Komunikasi. Jakarta: Mitra Wacana Media.
[20]	Wiktionary. http://en.wiktionary.org/wiki/countermyth, accessed at the 02 January 2015
[21]	Yulika, Chrisna, Susila. Ledakan Penduduk di 2035, Apa yang Harus Dilakukan. http://nasional.news.viva.co.id/news/read/477309-ledakan-penduduk-di-2035--apa-yang-harus-dilakukan. Accessed at 28/12/2014)

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APA Style

Muhamad Gibraltar M.Si. (2015). Recommendations of Ads Text (Writing and Visual) that Can Break the Myth: A Lot of Luck of Having Many Children in Indonesia: The Combination Between Semiotic and Sociological Analysis. Humanities and Social Sciences, 3(2), 64-74. https://doi.org/10.11648/j.hss.20150302.11

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ACS Style

Muhamad Gibraltar M.Si. Recommendations of Ads Text (Writing and Visual) that Can Break the Myth: A Lot of Luck of Having Many Children in Indonesia: The Combination Between Semiotic and Sociological Analysis. Humanit. Soc. Sci. 2015, 3(2), 64-74. doi: 10.11648/j.hss.20150302.11

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AMA Style

Muhamad Gibraltar M.Si. Recommendations of Ads Text (Writing and Visual) that Can Break the Myth: A Lot of Luck of Having Many Children in Indonesia: The Combination Between Semiotic and Sociological Analysis. Humanit Soc Sci. 2015;3(2):64-74. doi: 10.11648/j.hss.20150302.11

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@article{10.11648/j.hss.20150302.11,
  author = {Muhamad Gibraltar M.Si},
  title = {Recommendations of Ads Text (Writing and Visual) that Can Break the Myth: A Lot of Luck of Having Many Children in Indonesia: The Combination Between Semiotic and Sociological Analysis},
  journal = {Humanities and Social Sciences},
  volume = {3},
  number = {2},
  pages = {64-74},
  doi = {10.11648/j.hss.20150302.11},
  url = {https://doi.org/10.11648/j.hss.20150302.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.hss.20150302.11},
  abstract = {The Purpose of this study was to design the advertisement consists of the counter myth: A lot of Luck of having only two children (Hanya Mempunyai Dua Anak, Banyak Rejeki) that able to break the “Myth”: A lot of luck of having many children (Banyak anak, banyak rejeki) in Indonesia. Moreover, this ads must contain the counter myth: A lot of luck of having two children (Dua Anak, Banyak Rejeki). Afterwards, the myth was transformed into writing and view text using the concept of new poetry, and figure of speech (comparison, and confirmation). Also, the myth was treated into the visual text using the semiotic theory of Roland Barthes, combined with other theoretical frameworks such as The Concreteness of Signifier and Signified, Camera Movement (Arthur Asa Berger), Barker (Color Theories), Darmaprawira and Mas Dian (Local Color Theories), and Mark L. Knapp (Nonverbal Communication). Moreover, There are two kinds of findings at this applied research: the first finding is about the new poetry for the writing ad text, composed by the several figure of speeches, such as: Hyperbole, Anthropomorphism, Personification, Metonymy, and Repetition, and the thought from C. Wright Mills of The Sociological Imagination. Then, the poetry will be equipped with the sixteen scenes (including the recommended duration of time) of visual texts, equipped with the semiotic theory of Roland Barthes, and (again) the Sociological Imagination of C. Wright Mills.},
 year = {2015}
}

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TY  - JOUR
T1  - Recommendations of Ads Text (Writing and Visual) that Can Break the Myth: A Lot of Luck of Having Many Children in Indonesia: The Combination Between Semiotic and Sociological Analysis
AU  - Muhamad Gibraltar M.Si
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PB  - Science Publishing Group
SN  - 2330-8184
UR  - https://doi.org/10.11648/j.hss.20150302.11
AB  - The Purpose of this study was to design the advertisement consists of the counter myth: A lot of Luck of having only two children (Hanya Mempunyai Dua Anak, Banyak Rejeki) that able to break the “Myth”: A lot of luck of having many children (Banyak anak, banyak rejeki) in Indonesia. Moreover, this ads must contain the counter myth: A lot of luck of having two children (Dua Anak, Banyak Rejeki). Afterwards, the myth was transformed into writing and view text using the concept of new poetry, and figure of speech (comparison, and confirmation). Also, the myth was treated into the visual text using the semiotic theory of Roland Barthes, combined with other theoretical frameworks such as The Concreteness of Signifier and Signified, Camera Movement (Arthur Asa Berger), Barker (Color Theories), Darmaprawira and Mas Dian (Local Color Theories), and Mark L. Knapp (Nonverbal Communication). Moreover, There are two kinds of findings at this applied research: the first finding is about the new poetry for the writing ad text, composed by the several figure of speeches, such as: Hyperbole, Anthropomorphism, Personification, Metonymy, and Repetition, and the thought from C. Wright Mills of The Sociological Imagination. Then, the poetry will be equipped with the sixteen scenes (including the recommended duration of time) of visual texts, equipped with the semiotic theory of Roland Barthes, and (again) the Sociological Imagination of C. Wright Mills.
VL  - 3
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Author Information

Muhamad Gibraltar M.Si

Department of Communication, School of Communication, International Relations, and Law, President University, Bekasi, Indonesia

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Muhamad Gibraltar M.Si. (2015). Recommendations of Ads Text (Writing and Visual) that Can Break the Myth: A Lot of Luck of Having Many Children in Indonesia: The Combination Between Semiotic and Sociological Analysis. Humanities and Social Sciences, 3(2), 64-74. https://doi.org/10.11648/j.hss.20150302.11

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ACS Style

Muhamad Gibraltar M.Si. Recommendations of Ads Text (Writing and Visual) that Can Break the Myth: A Lot of Luck of Having Many Children in Indonesia: The Combination Between Semiotic and Sociological Analysis. Humanit. Soc. Sci. 2015, 3(2), 64-74. doi: 10.11648/j.hss.20150302.11

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Muhamad Gibraltar M.Si. Recommendations of Ads Text (Writing and Visual) that Can Break the Myth: A Lot of Luck of Having Many Children in Indonesia: The Combination Between Semiotic and Sociological Analysis. Humanit Soc Sci. 2015;3(2):64-74. doi: 10.11648/j.hss.20150302.11

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@article{10.11648/j.hss.20150302.11,
  author = {Muhamad Gibraltar M.Si},
  title = {Recommendations of Ads Text (Writing and Visual) that Can Break the Myth: A Lot of Luck of Having Many Children in Indonesia: The Combination Between Semiotic and Sociological Analysis},
  journal = {Humanities and Social Sciences},
  volume = {3},
  number = {2},
  pages = {64-74},
  doi = {10.11648/j.hss.20150302.11},
  url = {https://doi.org/10.11648/j.hss.20150302.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.hss.20150302.11},
  abstract = {The Purpose of this study was to design the advertisement consists of the counter myth: A lot of Luck of having only two children (Hanya Mempunyai Dua Anak, Banyak Rejeki) that able to break the “Myth”: A lot of luck of having many children (Banyak anak, banyak rejeki) in Indonesia. Moreover, this ads must contain the counter myth: A lot of luck of having two children (Dua Anak, Banyak Rejeki). Afterwards, the myth was transformed into writing and view text using the concept of new poetry, and figure of speech (comparison, and confirmation). Also, the myth was treated into the visual text using the semiotic theory of Roland Barthes, combined with other theoretical frameworks such as The Concreteness of Signifier and Signified, Camera Movement (Arthur Asa Berger), Barker (Color Theories), Darmaprawira and Mas Dian (Local Color Theories), and Mark L. Knapp (Nonverbal Communication). Moreover, There are two kinds of findings at this applied research: the first finding is about the new poetry for the writing ad text, composed by the several figure of speeches, such as: Hyperbole, Anthropomorphism, Personification, Metonymy, and Repetition, and the thought from C. Wright Mills of The Sociological Imagination. Then, the poetry will be equipped with the sixteen scenes (including the recommended duration of time) of visual texts, equipped with the semiotic theory of Roland Barthes, and (again) the Sociological Imagination of C. Wright Mills.},
 year = {2015}
}

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TY  - JOUR
T1  - Recommendations of Ads Text (Writing and Visual) that Can Break the Myth: A Lot of Luck of Having Many Children in Indonesia: The Combination Between Semiotic and Sociological Analysis
AU  - Muhamad Gibraltar M.Si
Y1  - 2015/02/13
PY  - 2015
N1  - https://doi.org/10.11648/j.hss.20150302.11
DO  - 10.11648/j.hss.20150302.11
T2  - Humanities and Social Sciences
JF  - Humanities and Social Sciences
JO  - Humanities and Social Sciences
SP  - 64
EP  - 74
PB  - Science Publishing Group
SN  - 2330-8184
UR  - https://doi.org/10.11648/j.hss.20150302.11
AB  - The Purpose of this study was to design the advertisement consists of the counter myth: A lot of Luck of having only two children (Hanya Mempunyai Dua Anak, Banyak Rejeki) that able to break the “Myth”: A lot of luck of having many children (Banyak anak, banyak rejeki) in Indonesia. Moreover, this ads must contain the counter myth: A lot of luck of having two children (Dua Anak, Banyak Rejeki). Afterwards, the myth was transformed into writing and view text using the concept of new poetry, and figure of speech (comparison, and confirmation). Also, the myth was treated into the visual text using the semiotic theory of Roland Barthes, combined with other theoretical frameworks such as The Concreteness of Signifier and Signified, Camera Movement (Arthur Asa Berger), Barker (Color Theories), Darmaprawira and Mas Dian (Local Color Theories), and Mark L. Knapp (Nonverbal Communication). Moreover, There are two kinds of findings at this applied research: the first finding is about the new poetry for the writing ad text, composed by the several figure of speeches, such as: Hyperbole, Anthropomorphism, Personification, Metonymy, and Repetition, and the thought from C. Wright Mills of The Sociological Imagination. Then, the poetry will be equipped with the sixteen scenes (including the recommended duration of time) of visual texts, equipped with the semiotic theory of Roland Barthes, and (again) the Sociological Imagination of C. Wright Mills.
VL  - 3
IS  - 2
ER  -

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